the room : a geo-spatial marker of intimacy
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emplaces viewers into the broadcaster’s private space to share in the experience in eating.
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viewers hence participate in mukbang publics, enacting communal activities online
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collapse of public-private divide, mirrors break down of the work-play division
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commercialisation of the social
Intimacy of place
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bang - ilchon
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how technology is deployed in order to “extend and reinterpret traditional notions of family, culture, space and place.”
How the PC bang became socialised
> broadband connectivity
business for PC bang ought to have “declined from around 2000 onwards with the advent of domestic broadband connectivity” (106)
> although broadband wasn’t even necessary, it was preferred because it made the game run smoother (real-time gameplay)
> introduction of FOOD -> crucial to the social as reflected in mukbang
the extent to which latent social drives can materialise in commercial forms, as StarCraft players reach celebrity status
/// StateofPlay: the convergence of work and play runs parallel to the convergence of the public and the private enabled by broadcasting technologies and virtual socialisation.
> mukbang as a form of broadcasting one’s meals is both public and strikingly private
> the infrastructure of mukbang sociality
> AfreecaTV (no.126)
> webcast: chatbox + high production quality + multiple webcams = real-time connection
